The Miu Miu Label belongs to the Italian fashion Company Prada Corporate LogoPrada, SpA. In addition to the original Prada line, the company introduced the Miu Miu collection, a lower-priced line aimed at a younger audience, in 1992.
The Miu Miu line, which shares Miuccia Prada's nickname, emphasizes earthy colors and a less haute couture look, evoking an overall more bohemian style.
In its advertising campaigns, waif-like models in "home photo" poses further the look. Miu Miu clothing is often simple, and evokes a continual image of high-end vintage items. It was followed by the Prada Sport collection, which featured tennis shoes.
In the actual Marketing campain Miu Miu follows the stream to commit celebreties - for Miu Miu the Hollywood Actor Kirsten Dust is the star!
The Prada-Company, originally known as Fratelli Prada ("Prada Brothers"), was founded in 1913 by Mario Prada. In 1978, Mario's granddaughter Miuccia Prada inherited what was still a leather goods business from her mother, and led the company's expansion into couture.
