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The Upholsterer Guccio Gucci founded Gucci in the year 1923, as a repair shop in Florenz. After the opening of further branches in Italy, for the first time in 1947 Gucci used the now well-known symbol of the two interconnected stirrups.
After the death of Guccio Gucci in 1953, the trademark celebrated large successes and expanded world-wide, continued by the beneficiaries of the family. However there were heavy ownership disputes by the founder family and in the 80's the purge of the enterprise followed, leading 1989 to its sales. After a take-over battle with LVMH, the luxury goods company Pinault Printemps Redoute (PPR) S.A., Paris, holds a majority interest.
After a reorganization Gucci grew stronger. But only at the end of the 90's, when Tom Fords started as a new Creative Director of the company, Gucci became the desired luxury label.
The following Labels belong to the luxury company Gucci: Yves Saint Laurent, Sergio Rossi, Boucheron, Bottega Veneta, Bédat & CO, Alexander McQueen, Stella McCartney and Balenciaga.
LVMH:
The name of the company is a combination of some of the most important trademarks belonging to the company: Louis Vuitton, Moet et Chandon (Champagne) and Hennessy (Cognac). Altogether LVMH rank among approx. 50 luxury trademarks, which are by the majority in the possession of LVMH. Thus LVMH is world-wide industry leader in the luxury goods industry.
PPR:
The Holding, situated in Paris, which is specialized in trade and luxury goods, was founded and supervised by the Billionaire François Pinault.
Since the 21th of March 2005, PPR is led by his son, François Henri Pinault.
The most important Labels of the company are:
Magasins du Printemps (Department-Store Chain)
Conforama (Furniture Chain)
Fnac (Media Chain)Christian Dior was born on 21st of January 1905 in Granville in France. He died on 24th of October 1957 in Montecatini Terme, Italy.
Christian Dior was son of a industrial magnate. After finishin his school he successfully completed an apprenticeship in the Foreign Service.
Dior first began as gallery owner, however not very successful. His small gallery went bankrupt in 1931. So he started with hat fashion and designed fashion drawings for Robert Piquet as he had an extremely big artistic and graphically ability. Piquet engaged Dior in 1938 to design fashion. Later he worked for the fashion team of Lucien Lelong and from 1947 on for Marcel Boussac, where he took over the lead for a new founded Haute Couture-Label.
In 1947 Dior introduced his own first collection which immediately was a big success. From American Journalists his Collection was celebrated as "New Look". Characteristics of the collection was a small waist, figure hugging tops and swinging skirts. Dior called his collection "Ligne Corolle" (Calyx-Line).
Dior was a pioneer when it comes to concessions for cosmetics, stockings and Accessoires.
After the death of Christian Dior in 1957 the young Yves Saint Laurent took over the as chief designer of the brand. However, in 1961 he got release of his position due to the fact his style was too vanguard.
The Company was taken over of LVMH later with chief designer Gianfranco Ferré. Since 1997 John Galliano is responsible for Dior's Style - and is truly more vanguard Yves Saint Laurent ever was.
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